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Hello, gorgeous! Welcome to MICHAELA, a Filipino fashion brand that offers trend-setting women’s bags and shoes that are made for your lifestyle. We’re thrilled you’re here!
You’re probably curious about who we are and what we do. Well, we’re not just a Filipino fashion brand – we’re a brand that loves you. We love your style, your comfort, your confidence, and your happiness.
We want to help you express yourself and feel empowered with our products. We want to make you smile and make your life easier. We want to be your best friend in fashion.
But how did we get here? What’s our story? And what makes us different from other brands?
Let us tell you more about us and why we love what we do.

Our Story

Our story began in 2005 when Goldnines International Co., Ltd., the company behind MICHAELA, opened its first boutique in Juan Luna Street, Binondo Manila. Our founder is a passionate & visionary designer who comes from a Italian designers with over 50 years of traditional craftsmanship and he has worked for many top luxury brands and has brought his expertise to every product that MICHAELA offers – from its stylish bags to its comfortable shoes.
He named the brand after his daughter, who was his inspiration and motivation. He understanding what Filipino girls and women as young as his daughter want and need, and delivering it to them with flair and finesse. That’s why he created a brand that would offer stylish bags and shoes for the Filipino woman at an affordable price. He wanted to make every woman feel special and beautiful.
Nowadays, we have over 200 stores across the Philippines and millions of loyal customers who love our products. We have also expanded our product range to include accessories, clothing, and electronic.

Our Belief

MICHAELA believes that “Every Woman Deserves Everything She Wants”. That’s why MICHAELA never stops innovating and creating new designs that cater to every woman’s needs and preferences.
MICHAELA understands that every woman is unique and has her own style and personality. That’s why MICHAELA offers a wide range of designs that suit every mood and occasion. MICHAELA is not just about following trends. MICHAELA is designed to complement your outfit, your mood, and your personality, and makes you feel confident and empowered.
Whether you’re looking for a casual tote bag, a chic clutch bag, or a sophisticated shoulder bag, you’ll find it at MICHAELA.
MICHAELA also knows that every woman deserves to be comfortable and confident in her shoes. That’s why MICHAELA offers comfortable shoes that match your style and personality. From flats, sandals and flip flops to chunky sandals and wedges, you’ll find a pair that makes you feel fabulous.

Our Quality Control

Quality is at the forefront of everything they do at MICHAELA. We use premium quality vegan leather but not hurt animals and the most exquisite craftsmanship throughout the making of each bag. From their straps to their zippers, every detail is carefully designed, crafted, and examined before it arrives in your wardrobe.
But quality is not just about materials and techniques. It is also about service and experience. That’s why MICHAELA offers a hassle-free shopping experience both online and offline. You can shop online at www.michaela.com.ph or follow our social media accounts for updates and promos. You can also visit their physical stores and enjoy our friendly and helpful staff who will assist you in finding your perfect match.

Our Sustainable Mission

MICHAELA is a local fashion brand that cares about the environment as much as it cares about its customers. We understand the impact of the fashion industry on the environment and are constantly seeking ways to reduce the footprint. From using sustainable materials in our products to reducing waste in our manufacturing processes, we strive to make a positive impact on the world around them. We work closely with our suppliers to ensure they share our commitment to sustainability.
But sustainability is not just about being eco-friendly. It is also about being socially responsible. That’s why MICHAELA supports various causes and initiatives that aim to uplift the lives of Filipinos, especially women and children. We donate part of our profits to charities and foundations that help provide education, health care, livelihood, and empowerment to those in need.

Why You Should Choose MICHAELA

If you are looking for a Philippines fashion brand that offers trendy women’s bags and shoes designed to fit the Filipino woman’s lifestyle, look no further than MICHAELA. Whether you need a bag for work, travel, school, or dating, you will find one that suits your taste and budget at MICHAELA. From stylish bags, comfortable shoes to uv-protection umbrellas, you will find that matches your outfit and daily life needs at MICHAELA.
But more than that, choosing MICHAELA means choosing passion, innovation, quality, and sustainability. It means choosing a brand that empowers you to express yourself and achieve your dreams. It means choosing a brand that cares about you and the world around you.
So what are you waiting for? Shop online now and save 20% off with exclusive free shipping!

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